Over the past year, I’ve participated in three weekend design futures workshops and presentations. The workshops spring out of the Design Futures program at Griffith University (Queensland College of Art). Led by Tony Fry, who convenes that program, the workshops have provided opportunities for participants to engage with, and develop an approach to, ‘redirective practice’. His ideas are detailed in his recently launched book, Design Futuring: Sustainability, Ethics and the New Practice (UNSW Press, 2009), in which the importance of redirective practice is described as “elevat[ing] the seriousness, importance and futuring potential of design”. This involves taking design beyond a disciplinary model so that a transformation of knowledge is enabled. Fry describes this as ‘redesigning design’. Given that humanity – its cities and institutions – continue to create problems rather than implement solutions, redirection has become an imperative.
Fry paints a grim picture of the present – a present from which no viable human future is possible without deep transformation. He proposes that current regimes of production and consumption coupled with piecemeal environmental sustainability measures merely ‘sustain the unsustainable’. He situates design as integral to the development of ecological sustainment. “The future will not happen by accident,” he says. “It can only happen by design.” This requires redirection. Within Fry’s propositions lies an urgent critique of current designing thinking and theory.
In Fry’s presentation of environmentally related problems, he weaves a poetic language of wordplay, where meaning is multiplied and stretched. Expressions like “a possibility of a future with a future” pepper his speech and writing. Despite the difficulty of the subject – in that no one really likes to hear of the enormity of environmental degradation that will ultimately see the demise of humanity – Fry’s even speech and demanding ideas make him compelling. He is a pleasure to listen to and a pleasure to read. In the first workshop I attended, one of the participants sat rocking in her chair as she listened – not as if lulled into a trance, but as if she found, in language and listening, a vital rhythm.
The workshops involved university staff, students from the postgraduate program and others. Those who participated in all three workshops included Petra Perolini, a designer and academic at QCA, Will Odom, an American interaction design researcher in Australia on a Fulbright Scholarship, Nora Kinnunen of the family-run and award winning Deka Furniture, and me with an interdisciplinary writing and consulting background. Other participants were drawn from interior design, architecture, academia and various design practices. Each workshop was the launch pad for a public seminar intended to draw others into a public conversation about design and redirective practice.
The second workshop, held in 2008, had a collaborative lab approach in which participants explored possible environmental and design futures for Brisbane in 2048.
The impetus in these investigations was neither reform nor revolution, but a strategic effort to redesign design. In considering the impacts and causes of climate change – ranging from heat islands to environmental refugees to peak oil to dwindling agricultural land – the group developed a program of design responses to the city and a program of design for the city. These included consideration of decentring the city, retrofitting, green screening, infill development, citizen science/design resources, revised building codes and localised renewable energy capture.
The condition we live in as a result of humanity’s unrelenting consumption of resources is ‘defuturing’ (the future is diminished) and Fry stresses the need for designers to ‘design things away’. The most recent design futures event, held last month, explored and presented an argument for a ‘qualitative economy’ to displace the current system of capital logic driven by ever-growing production and consumption. In speaking for a reinvigorated economy of symbolic exchange, Kinnunen said, reading a collaboratively written statement, “what is at stake is what makes life meaningful, cared for and conserved”. With the dark cloud of recession hovering above us, the speakers observe that the state’s response has been to stimulate consumption: “the solution is the continuation of the problem”. At the first seminar in 2008, University of Western Sydney Lecturer Tara Andrews addressed the emergence of industrial design as a strategy to stimulate consumption and demand during the 1930s depression. Since then, consumerism has exploded with university design programs complicit in fuelling this continuing and unsustainable growth and avaricious consumption of resources.
The propositions in response to the current economic system are diverse and include the creation of a new qualitative economy. This may mean the restoration of craft, quality and care – the result of which is to consume better, less frequently or to design things away. One audience member made the challenge explicit in asking “How are you going to convince all those readers of Vogue to buy only one pair of shoes every 20 years?” Others challenged the group to put some ‘answers’ on the table. Case studies of redirected practice are presented in Design Futuring: Sustainability, Ethics and the New Practice such as Team D/E/S’s award winning Boonah Two project which was a redirective practice response to a competition brief of designing a sustainable city. The workshop participants – disparagingly referred to as the ‘collective’ at one point when challenged to produce solutions – have not sought to position themselves as a self-privileging think tank or thought leader (there are far too many of those around), but rather has participated in and initiated another kind of conversation. For sure, these seminars and workshops have dwelled in the space of ‘the problem’ sometimes developing abstract and seeming impossible responses. I feel bruised by this problem, and perhaps that is rightful because the problem is indeed hurting us. Having scoped the problem, Fry asserts, the purpose of the workshops and seminars has been to redirect design thinking, practice and practitioners. Even so, there remains a need to be attentive to the spaces of discomfort as a participant– the lauding of traditional and Indigenous knowledge but the absence of Indigenous voices and acknowledgement in discussion, and the desire for an inclusive conversation but the spiralling of a terse right/wrong jostle between various truths. Change and newness is fraught and fractious. Conversations might need design too.